Marinovich, a longtime reader and member of the Adweek community, will oversee the editorial department, event programming, the Adweek Branded content studio and the community team.

“I am excited to further the great work Adweek does to shine a light on an industry I am incredibly proud to be a part of,” Marinovich said. “Now, more than ever, our community needs to come together in new ways. I see an opportunity to build an ecosystem of resources for anyone who wants to be on the leading edge of marketing and technology.”

The hire signifies Adweek’s focus on building sustainable business models around premium membership, events and advertising in order to provide the tools, insights and analysis advertisers need as marketing and technology increasingly intersect.

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